Business Activities

Issues for traditional OOH

These issues have been a concern for advertisers using OOH ads. The advertising has long been centered on the purchase of a space for a certain period of time or on the sale of a guaranteed number of plays.

LIVE BOARD handles operational advertising, also known as "programmatic OOH." This gives the advertiser maximum control of the period and amount of time that ads are posted. Our OOH ads are more efficient and effective than ever before.

  • Issue1
    Hard to run ads simultaneously in multiple areas and environments with limited budgets
  • Issue2
    Hard to deliver ad messages to the target flexibly or efficiently
  • Issue3
    Hard to measure ads' effectiveness with traditional OOH

Features of LIVE BOARD ads that will determine the future of OOH

  • Feature1
    Enables advertisers one-stop purchase of digital OOH ads installed in a variety of outdoor and indoor environments
    Advertisers can buy a variety of digital OOH ad spaces in bulk and for any length of time, not only of our own media, but also of existing indoor, outdoor, and transit media. Our solution offers centralized management of vacant spaces on the LIVE BOARD MARKETPLACE of both our own media and the existing signage of other companies. Ad purchases and deliveries need not be tied to a specific ad space or duration.
  • Feature2
    Japan's first "impression-based" digital OOH ad network operator
    Our solution allows measurements of the expected number of ad views, known as impressions, along with the delivery of ads to the target audience using the most appropriate screen and timing. By combining DOCOMO's Mobile Spatial Statistics* with LIVE BOARD's ad network, we can deliver ads to a target with proper timing on the go. "Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.
  • Feature3
    Enables advertisers to measure effectiveness of digital OOH ads in terms of ROI by utilizing DOCOMO's data
    It used to be difficult to measure the effectiveness of OOH ads. But now it can be expressed in terms of return on investment (ROI). We're able to analyze behavioral changes encouraged for target audiences and measure the effectiveness of the ads based on logs, by combining DOCOMO's Koko-Research data (smartphone research based on location information logs) with LIVE BOARD's ad delivery logs and behavioral data.

LIVE BOARD. The New Standard in OOH Advertising

LIVE BOARD allows advertisers to measure how many people saw their ads and whether or not they were effective.
It's the new 3A Standard of OOH: Accountability, Addressability, and Attribution.

  • AccountabilityMeasure Ad Value

    The viewable area (where viewing is possible) for each installed screen is defined. Using DOCOMO's mobile data, we estimate the number of people in a screen's viewable area. A survey of people who might have viewed an ad is then conducted to calculate a View Ratio: the actual ad views vs. the number of ad viewers (impressions).

  • AddressabilitySelect Ad Slots

    LIVE BOARD is your one-stop-shop for purchasing digital OOH for different targets and environments. We use programmatic advertisement purchasing to allow you to buy ad inventory at optimal locations and time slots in single units of ad distribution.

  • AttributionGauge Ad Effectiveness

    We use DOCOMO data to identify potential viewers of an ad, based on the date and time of delivery. We survey possible viewers to measure brand recognition, interest, and intent to use.

Impression Calculation Method

Service Line Up

We offer fully automated services, from media planning, to trading inventories and ad deliveries.
Advertisers can freely set periods and flexibly designate the time of day to suit their needs.

  • Maximum Screens, Maximum ExposureAll Screens-All Targets
    Deliver your ads to your target demographics. Choose the time period and time slots across outdoor, indoor, trains, commercial facilities, and docomo Shop screens nationwide. The LIVE BOARD AdNetwork simplifies publishing multiple ads on multiple screens. Control has never been easier.
  • Target by Gender & Age GroupsDemographic Targeting
    We use DOCOMO data such as location, attributes, and more to enable clients to choose the optimum viewing times and media type to target demographics by age and gender. The ability to zero in on specific demographics and delivery times minimizes unnecessary ad deliveries.
  • Target by LocationCustom Area Segmenting
    Custom Area Segmenting allows you to customize ads for delivery to screen type and location: indoor, outdoor, on the train, commercial facility, and docomo Shop screens.
  • Target for Weather and TemperatureWeather Targeting
    Give brands a unique perspective. Create ad designs that speak to weather patterns and local temperatures, and deliver them when appropriate. The LIVE BOARD AdNetwork's flexible delivery options include environmental settings.
Services
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