Live Board is a network of digital signage. The most important value we bring to brands and agencies is to allow them to take full advantage of under-utilized OOH* (such as outdoor, transit, and other advertisements) to create a more effective media plan.
*Out-of-home advertising (OOH), also known as outdoor media, includes various types of advertising that reach consumers while they are outside their homes.
We help create seamless advertising plans with new ways to reach your target market so there are no more missed opportunities. We enable media plans with more LIVE communication of messages to fulfill the original intent of OOH ads—to complement other media.
As of 2019, most outdoor media in Japan are still analog signboards. And much of the digital signage has yet to be networked, with each location cut off from the rest. Furthermore, there are no standards for measuring ad value (such as viewing rates). LIVE BOARD is the first in Japan to sell ad space based on impressions by making it possible to evaluate the effectiveness of DOOH ads using measurements based on international standards.
*Digital-out-of-home (DOOH) refers to advertising media using digital signage such as transit, outdoor, and retail shop advertising.
Enjoy full automation of OOH advertising—from planning to ad space confirmation to purchasing. LIVE BOARD will lead in Japan by applying the best practices from countries with advanced OOH such as the UK, USA, and Australia. Our network dramatically improves operational efficiency through hassle-free, automated selection of the best locations and timings to reach your message’s target audience.
Live Board provides the following benefits to brands and agencies.
Get a better understanding of your audience by seeing attributes (such as age and gender) of Live Board viewers based on data from NTT Docomo*.
*NTT Docomo is Japan’s largest telecommunications company.
Brush up your media plan by understanding ROI through impression-based sales.
Unlike traditional OOH ads, desired time periods and target segments can be specified with messages distributed across multiple locations.