Live Board

Full launch of “LIVE BOARD Network” products for October-December period

We have released “LIVE BOARD Network” products for October to December 2019.

Thank you very much for your support of LIVE BOARD.
We are pleased to announce the release of “LIVE BOARD Network” products for October to December 2019.

What is the LIVE BOARD Network?

The LIVE BOARD Network is Japan’s first impression-based DOOH ad network.
Until now, it has been difficult to measure effects in the OOH market. We’ve overcome this by using NTT DOCOMO’s “Mobile Spatial Statistics” to measure the estimated number of people reached (= imp) based on demographic data.
Furthermore, our network allows advertising distribution across multiple displays and targeted distribution based on demographic, weather, and temperature data.

LIVE BOARD media specifications

By the end of October, we plan to expand to 25 displays in various locations across Tokyo.
⇒ Maximum reach of [10 million imp/day] is possible.
* As of 8/30, there are 6 displays (Shibuya, Ikebukuro, Shinjuku, Roppongi, and Akihabara)

Changes from July to September period

Two new menus have been added from October.
1. Weather Targeting (linked to weather and temperature)
2. UpFront Package (special unit price package limited to the first 5 companies)
There are also survey packages for new advertisers.
For details, please refer to “Ad Menu Introduction” below.

Applicable Period

[Duration] October 1 to December 31, 2019

Contact

If you have any questions or inquiries about our products, please contact our sales staff.You can also reach us at “Contact Us.

Download Document

Download Document https://www.liveboard.co.jp/assets/topics/topic-3/download/liveboard-media-guide-3q.pdf (Japanese only 13.9MB)

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