As of 2019, most outdoor media in Japan are still analog signboards. And much of the digital signage has yet to be networked, with each location cut off from the rest. Furthermore, since there are no standards for measuring ad value (such as viewing rates), outdoor media have not been highly sought after as an ad medium. By making it possible to evaluate the effectiveness of DOOH ads using measurements based on international standards, Live Board correctly evaluates the value of a board and increases its attractiveness as a medium.

*Digital-out-of-home (DOOH) refers to advertising media using digital signage such as transit, outdoor, and retail shop advertising.

Enjoy full automation of OOH advertising—from planning to ad space confirmation to purchasing. LIVE BOARD will lead in Japan by applying the best practices from countries with advanced OOH such as the UK, USA, and Australia. Automation eliminates the need for complicated manual confirmation tasks and dramatically improves operational efficiency.

*Out-of-home advertising (OOH), also known as outdoor media, includes various types of advertising that reach consumers while they are outside their homes.

Live Board’s Premium AdNetwork is a network of high-impression boards in great locations. This network stimulates demand for DOOH by enabling dynamic ad distribution not possible with conventional OOH. By joining our Premium AdNetwork, you can further enhance the value of your media.