About Us

Company Overview

Company Name
LIVE BOARD, INC.
Officer
President and CEO, Jun Sakurai
Executive Vice President, Tetsuya Ito
Member of the Board of Directors, Wataru Kawaguchi
Member of the Board of Directors, Norihiro Yamada
Member of the Board of Directors, Yoshiaki Maeda
Member of the Board of Directors, Kunihiro Ito
Member of the Board of Directors, Tatsuya Yano
Member of the Board of Directors, Kiyoshi Nagai
Member of the Board of Directors, Hajime Miike
Audit & Supervisory Board Member, Masayasu Miyanishi
Audit & Supervisory Board Member, Izumi Yoshitake
Location
7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku,
Tokyo, 150-0001, Japan
TEL
+81 3 5843 0932
FAX
+81 3 5843 0935
Capital
Capital 2.5 billion yen (capital reserve 2.5 billion yen)
Shareholding Ratio
NTT DOCOMO: 51% / Dentsu Group: 49%
Date of Establishment
February 1, 2019
Number of Employees
34 people
Major Business Areas
DOOH Advertising Distribution Platform Management
DOOH Advertising Media Development
DOOH Advertising Space Sales

Message from the President

Since the company's founding in 2019, we at LIVE BOARD Inc., have been building the very first impression-based digital OOH* (DOOH) ad network in Japan.
With the foundation for our platform nearly completed, we are proud to announce our brand new DOOH platform
designed to enable advertisers to better target and engage consumers.

We will continue to build on these innovations.

I embarked on this new challenge in April, tackling DOOH after 20+ years of handling media content and global operations for an ad agency.
DOOH is considered the last frontier in media DX conversion, and stakeholders naturally have high expectations.

I am excited to apply my years of experience in advertising to LIVE BOARD as we continue to innovate and appreciate your continued support.

President and CEO, Jun Sakurai

Digital OOH is an advertising medium that uses digital signage in venues outside the home, including public transit, billboards, and commercial facilities.

Corporate Philosophy

Our fully-programmatic DOOH platform is the first to deliver an impression-based OOH advertising model in Japan.
Using DOCOMO data, we are able to deliver to deliver an unprecedented level of targeted marketing.

History

2019
2020
  • January
    • Conducted trial DOOH ads at select docomo Shops
  • March
    • Began quantifying ad value of indoor digital signage
  • June
  • July
  • August
    • Launched docomo data squareâ„¢, the first system in Japan to measure the effectiveness of TV commercials, web advertisements, and digital OOH from contact to conversion on an ID-by-ID basis
  • September
    • Cooperated with the World OOH Organization-sponsored #OurSecondChance campaign
    • Provided PR support using LIVE BOARD's DOOH for Japan Media Arts Festival's Next World ExhiVision
    • Collaborated on the development of future standards and impression measurement models
  • November
    • Provided support for the Johnny's Smile Up! Project, a social action program enacted by the Johnny's Group
2021
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