LIVE BOARD is the only digital OOH *ad network publishing service that enables demographic targeting and measures the number of impressions. Our network uses DOCOMO data to allow you to personalize and target your OOH advertising messages while viewers are on the move. Now you can reach them where they are and measure the viewership.
Digital OOH is an advertising medium that uses digital signage in venues outside the home,
including public transit, billboards, and commercial facilities.
Purchase any combination of indoor or outdoor OOH for any duration. The LIVE BOARD Marketplace gives you complete control of your OOH advertising in Japan, no matter who owns the signage. Purchase space and deliver ads without being tied to a specific inventory or time period.
The LIVE BOARD Network integrates with DOCOMO Mobile Spatial Statistics®*so your ads can be served based on your targets’ path of movement, filtered for the optimum time and display channels.
We use DOCOMO Insight Marketing’s Koko-Research (smartphone research based on location information logs) to measure your digital OOH campaigns’ effectiveness. We review for demographic target behavioral changes to measure impact.
"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.Learn more about Mobile Spatial Statistics®
No other media allows you to take advantage of global perception biases. When you know who your targets are, where they’re located, and how they’re moving, you can tailor your creatives and know exactly when to serve them.
Consumers remember the last thing they see. When your ads are served where your targets are, the recency effect is elevated. It’s an effective way to promote foot traffic.
Our proprietary measurement methods using DOCOMO data allows you to measure impressions, reach, and the effectiveness of your OOH campaigns and their contribution to your advertising ROI.
There are several exclusive, unique features to our service.