LIVE BOARD, Inc.

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Make your
AD
Live !Ads can become more Live

Topics

What’s Live ?Optimize ads with LIVE BOARD

LIVE BOARD recreates OOH* (such as outdoor, transit, and other advertisements) for maximum advertising effect. Media plans can be better managed through clear visualization of impression-based OOH ad value. Brands can more accurately deliver their message and gain understanding of ROI. Media owners can expect increased revenues. In this way, LIVE BOARD creates a “win-win” for all stakeholders.

* Out-of-home advertising (OOH), also known as outdoor media, includes various types of advertising that reach consumers while they are outside their homes.

Make your
Message Live !More LIVE messages to reach your market

for BRANDS and AGENCIES

Live Board helps create a seamless advertising plan with new ways to reach your target market so there are no more missed opportunities.

Make your
Media Live !Utilize your media to make it more Live

for Media Owners

Collaborating with Live Board allows you to accurately measure ad value for each location and create media with high added-value.

About UsWe are Japan’s first impression-based DOOH* ad network operator.

*Digital-out-of-home (DOOH) refers to advertising media using digital signage such as transit, outdoor, and retail shop advertising.

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Topics

Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE”
First Impression-Based Programmatic OOH Advertisements in Japan

LIVE BOARD, Inc. (“LIVE BOARD”) has entered into primary partnership agreements with four companies regarding “LIVE BOARD MARKETPLACE,” a digital-out-of-home (“DOOH*1”) advertisement initiative that enables programmatic transaction of impression-based DOOH advertisements, with automation of all phases, from advertisement planning to buying and selling of advertising spots and distribution. Going forward, LIVE BOARD will promote the project together with four primary partner companies, and will sequentially start providing the service from December 12. This will represent the first impression*2-based programmatic OOH advertisement offering in Japan*3.

Press Release 2019.12.12

Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE”<br>
First Impression-Based Programmatic OOH Advertisements in Japan

LIVE BOARD partners with Hivestack to power Programmatic OOH Marketplace in Japan

LIVE BOARD Inc, a joint venture between NTT DOCOMO, INC. and Dentsu Inc., announced a partnership with Hivestack Inc, a technology platform that powers programmatic OOH buying and selling. First in Japan, LIVE BOARD launches a full-stack, “LIVE BOARD MARKETPLACE” that enables brands and agency to activate OOH media against audiences in motion, trade inventories programmatically and deliver OOH advertisements on an impression basis.

Press Release 2019.12.05