Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE”
First Impression-Based Programmatic OOH Advertisements in Japan
LIVE BOARD, Inc. (“LIVE BOARD”) has entered into primary partnership agreements with four companies regarding “LIVE BOARD MARKETPLACE,” a digital-out-of-home (“DOOH*1”) advertisement initiative that enables programmatic transaction of impression-based DOOH advertisements, with automation of all phases, from advertisement planning to buying and selling of advertising spots and distribution. Going forward, LIVE BOARD will promote the project together with four primary partner companies, and will sequentially start providing the service from December 12. This will represent the first impression*2-based programmatic OOH advertisement offering in Japan*3.