Warner Bros.

Matrix 4 Case Study                

Warner Bros.


American multinational mass media and entertainment conglomerate activated a global digital out of home (DOOH) campaign by leveraging the real-time nature of programmatic DOOH, creating buzz for their upcoming film around movie theaters.

The campaign was part of a series of outside-in buys. These are campaigns that are purchased by brands and agencies that are based outside of the country in which the ads are being displayed. 


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