Why LIVE BOARD?

LIVE BOARD provides "Viewed Impression" that's calculated in compliance with global OOH measurement guidelines, shows clear outcomes of ad exposure, and variety of case studies, that proofs our advantages which no others can compete with.

Why LIVE BOARD#1

Provides "Viewed Impression" for a Specific Spot Basis

Based on the global standard OOH guidelines, LIVE BOARD provides "Viewed Impression" for a spot basis.
In addition, provides "Reach" (The number of a target audiences who notice an advertising message at least once),
and "Frequency" (The average number of times an individual notices an advertising message during a defined period of time).

Compliant with the "Global OOH Audience Measurement Guidelines" released by the World Out of Home Organization.

The OOH Audience Measurement Guidelines and
The Measurement Metrics Used by Japanese Companies

The numbers from 1 to 4 in the table are relevant metrics refer to the figure above.
The higher the number indicates the granularity of the measurement levels.

Metrics Circulation
Definition The number of individuals in proximity to an OOH screen (ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen)
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
Metrics Opportunity to see (OTS)
Definition The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
Metrics Opportunity to contact (OTC)
Definition The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
Metrics Visibility Adjusted Contact (VAC) or Viewed Impression
Definition The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
Metrics Reach
Definition The number of a target audiences who notice an advertising message at least once
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
Metrics Frequency
Definition The average number of times an individual notices an advertising message during a defined period of time
Guidelines Global Japan
The metrics used by Japanese companies LIVE BOARD Company A Company B
The relevant metrics refer to the figure above Metrics Definition Guidelines The metrics used by Japanese companies
Global Japan LIVE BOARD Company A Company B
Circulation The number of individuals in proximity to an OOH screen
(ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen)
Opportunity to see (OTS) The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists
Opportunity to contact (OTC) The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed
Visibility Adjusted Contact (VAC) or Viewed Impression The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content
Reach The number of a target audiences who notice an advertising message at least once
Frequency The average number of times an individual notices an advertising message during a defined period of time
The Levels of the Measurement Metrics
Why LIVE BOARD#2

Impression (Number of Viewers) Data
Calculation Method

LIVE BOARD impression (number of viewers) data is calculated in compliance with
the Global OOH Audience Measurement Guidelines.
Additionally, we use DOCOMO's Mobile Spatial Statistics®*and other location data to estimate the number of people who could have viewed your advertisements. To calculate the number of ad impressions, we conduct a separate survey of those who could have viewed your ad to arrive at a View Ratio of actual ad views.

Impression Calculation Method

How We Calculate Impressions

"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.

Learn more about Mobile Spatial Statistics®
Why LIVE BOARD#3

Ad Effectiveness Assessment

We conduct surveys post-delivery to verify brand recognition and assess behavioral changes resulting from ad viewership and impressions.

Survey Process

  • Survey reports are implemented based on DOCOMO Insight Marketing's Koko-Research service based on location information logs.
  • Based on smartphone user location information from NTT DOCOMO mobile phone base stations; Koko-Research analyses are based on surveys delivered to users in the target area at the specified time.
  • Location information from mobile phone base stations is information that indicates in which base station area a device is in use. Such information is only used in a form that ensures anonymity and is from users who have consented to the use of such information in advance. GPS location information is not used.

Survey Areas

Survey Areas Analysis Factors
Q. Brand Awareness Viewer vs Non-Viewer
Target vs Non-target
Q. Brand Recall (features/ interest / intent to use)
Q. Behavioral Changes (Search, recommendations, store visits, etc.)
  • Every phase of the survey implementation - survey items, research methods, and reporting - are standard.
  • Target screens for research will be randomly selected.
  • The number of samples will vary depending on the scale of ad distribution.
  • LIVE BOARD surveys include implementation, analysis and report delivery.
  • The final report will be delivered in PPT format.
  • Please contact a sales representative for more information.

Survey Report Metrics

  • Incremental Reach

    Today's consumers are much more mobile and expect information wherever they are. When used in conjunction with TV and online ads, LIVE BOARD expands your advertising reach into demographics no longer reachable with traditional media.

  • Media mix

    With LIVE BOARD, brand awareness can be measured against ad campaigns developed for TV and online.

  • Brand Lift by Targets

    Determine Brand Lift by analyzing brand awareness among viewers and non-viewers.

Why LIVE BOARD#4

Expert Implementation

Our team has helped more than 400 advertisers use LIVE BOARD's Digital OOH.

  • Beverages
  • Food / Luxury Items
  • Cosmetics / Toiletries
  • Health Care /
    Daily Use Items
  • Home Appliances
  • Vehicles
  • Financial
  • Manufacturing
  • Real Estate
  • Internet /
    Information Services
  • Games
  • Entertainment
  • Fashion
  • Telecommunications
  • Restaurant
  • Accommodations
  • Organizations & Government
Case Studies

For More Information:

Page Top
Contact Us