Why LIVE BOARD?

Provides "Viewed Impression" for a Specific Spot Basis

Based on the global standard OOH guidelines, LIVE BOARD provides "Viewed Impression" for a spot basis.
In addition, provides "Reach" (The number of a target audiences who notice an advertising message at least once),
and "Frequency" (The average number of times an individual notices an advertising message during a defined period of time).

Compliant with the "Global OOH Audience Measurement Guidelines" released by the World Out of Home Organization.

The OOH Audience Measurement Guidelines and
The Measurement Metrics Used by Japanese Companies

The numbers from 1 to 4 in the table are relevant metrics refer to the figure above.
The higher the number indicates the granularity of the measurement levels.

	Metrics	Circulation
	Definition	The number of individuals in proximity to an OOH screen (ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen)
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

	Metrics	Opportunity to see (OTS)
	Definition	The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

	Metrics	Opportunity to contact (OTC)
	Definition	The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

	Metrics	Visibility Adjusted Contact (VAC) or Viewed Impression
	Definition	The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

	Metrics	Reach
	Definition	The number of a target audiences who notice an advertising message at least once
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

	Metrics	Frequency
	Definition	The average number of times an individual notices an advertising message during a defined period of time
	Guidelines	Global	Japan
	The metrics used by Japanese companies	LIVE BOARD	Company A	Company B

The relevant metrics refer to the figure above	Metrics	Definition	Guidelines		The metrics used by Japanese companies
			Global	Japan	LIVE BOARD	Company A	Company B
	Circulation	The number of individuals in proximity to an OOH screen (ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen)
	Opportunity to see (OTS)	The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists
	Opportunity to contact (OTC)	The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed
	Visibility Adjusted Contact (VAC) or Viewed Impression	The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content
	Reach	The number of a target audiences who notice an advertising message at least once
	Frequency	The average number of times an individual notices an advertising message during a defined period of time

Ad Effectiveness Assessment

We conduct surveys post-delivery to verify brand recognition and assess behavioral changes resulting from ad viewership and impressions.

Survey Process

• Survey reports are implemented based on DOCOMO Insight Marketing's Koko-Research service based on location information logs.
• Based on smartphone user location information from NTT DOCOMO mobile phone base stations; Koko-Research analyses are based on surveys delivered to users in the target area at the specified time.
• Location information from mobile phone base stations is information that indicates in which base station area a device is in use. Such information is only used in a form that ensures anonymity and is from users who have consented to the use of such information in advance. GPS location information is not used.

Survey Areas

Survey Areas	Analysis Factors
Q. Brand Awareness	Viewer vs Non-Viewer Target vs Non-target
Q. Brand Recall (features/ interest / intent to use)
Q. Behavioral Changes (Search, recommendations, store visits, etc.)

• Every phase of the survey implementation - survey items, research methods, and reporting - are standard.
• Target screens for research will be randomly selected.
• The number of samples will vary depending on the scale of ad distribution.
• LIVE BOARD surveys include implementation, analysis and report delivery.
• The final report will be delivered in PPT format.
• Please contact a sales representative for more information.

Survey Report Metrics

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  Incremental Reach

  Today's consumers are much more mobile and expect information wherever they are. When used in conjunction with TV and online ads, LIVE BOARD expands your advertising reach into demographics no longer reachable with traditional media.

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  Media mix

  With LIVE BOARD, brand awareness can be measured against ad campaigns developed for TV and online.

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  Brand Lift by Targets

  Determine Brand Lift by analyzing brand awareness among viewers and non-viewers.