LIVE BOARD provides "Viewed Impression" that's calculated in compliance with global OOH measurement guidelines, shows clear outcomes of ad exposure, and variety of case studies, that proofs our advantages which no others can compete with.
Based on the global standard OOH guidelines, LIVE BOARD provides "Viewed Impression" for a spot basis.
In addition, provides "Reach" (The number of a target audiences who notice an advertising message at least once),
and "Frequency" (The average number of times an individual notices an advertising message during a defined period of time).
Compliant with the "Global OOH Audience Measurement Guidelines" released by the World Out of Home Organization.
The numbers from 1 to 4 in the table are relevant metrics refer to the figure above.
The higher the number indicates the granularity of the measurement levels.
Metrics | Circulation | |||
---|---|---|---|---|
Definition | The number of individuals in proximity to an OOH screen (ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen) | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
Metrics | Opportunity to see (OTS) | |||
---|---|---|---|---|
Definition | The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
Metrics | Opportunity to contact (OTC) | |||
---|---|---|---|---|
Definition | The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
Metrics | Visibility Adjusted Contact (VAC) or Viewed Impression | |||
---|---|---|---|---|
Definition | The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
Metrics | Reach | |||
---|---|---|---|---|
Definition | The number of a target audiences who notice an advertising message at least once | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
Metrics | Frequency | |||
---|---|---|---|---|
Definition | The average number of times an individual notices an advertising message during a defined period of time | |||
Guidelines | Global | Japan | ||
The metrics used by Japanese companies | LIVE BOARD | Company A | Company B |
The relevant metrics refer to the figure above | Metrics | Definition | Guidelines | The metrics used by Japanese companies | |||
---|---|---|---|---|---|---|---|
Global | Japan | LIVE BOARD | Company A | Company B | |||
Circulation | The number of individuals in proximity to an OOH screen (ex. The census data of the specific location, The traffic volumes in proximity to an OOH screen) |
||||||
Opportunity to see (OTS) | The number of individuals over a period of time with Presence in the defined Visibility Area while a viewability condition exists | ||||||
Opportunity to contact (OTC) | The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed | ||||||
Visibility Adjusted Contact (VAC) or Viewed Impression | The number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content | ||||||
Reach | The number of a target audiences who notice an advertising message at least once | ||||||
Frequency | The average number of times an individual notices an advertising message during a defined period of time |
LIVE BOARD impression (number of viewers) data is calculated in compliance with
the Global OOH Audience Measurement Guidelines.
Additionally, we use DOCOMO's Mobile Spatial Statistics®*and other location data to estimate the number of people who could have viewed your advertisements. To calculate the number of ad impressions, we conduct a separate survey of those who could have viewed your ad to arrive at a View Ratio of actual ad views.
"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.
Learn more about Mobile Spatial Statistics®We conduct surveys post-delivery to verify brand recognition and assess behavioral changes resulting from ad viewership and impressions.
Survey Areas | Analysis Factors |
---|---|
Q. Brand Awareness | Viewer vs Non-Viewer Target vs Non-target |
Q. Brand Recall (features/ interest / intent to use) | |
Q. Behavioral Changes (Search, recommendations, store visits, etc.) |
Today's consumers are much more mobile and expect information wherever they are. When used in conjunction with TV and online ads, LIVE BOARD expands your advertising reach into demographics no longer reachable with traditional media.
With LIVE BOARD, brand awareness can be measured against ad campaigns developed for TV and online.
Determine Brand Lift by analyzing brand awareness among viewers and non-viewers.
Our team has helped more than 400 advertisers use LIVE BOARD's Digital OOH.
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