LIVE BOARD SSP is a service tool that helps media companies (media owners) sell advertising space and increase their advertising revenue.
LIVE BOARD SSP enables expansion of sales channels to impression-based sales and targeted sales by linking with LIVE BOARD DSP and DSP for digital advertising.
Ads can be distributed based on impressions (screen audience count) of people who viewed the relevant screen, rather than screen traffic counts of people who were near or passed by the relevant screen.The Levels of the Measurement Metrics
Impression is the number of individuals in the defined Visibility Area, facing the advertising screen whilst the advertisement is displayed, adjusted for the probability that they have looked at that ad content for time of a spot.
Which represents the number of audience for a single ad exposure. It also refers to "Audience Impression" or Visibility Adjusted Contact (VAC).
Using DOCOMO location data, attribute data, etc., it is possible to select time periods and media with high visibility by gender, age, and other target groups for distribution. This allows for targeted and time-focused distribution, reducing unnecessary ad placements.
New revenue can be expected from the acquisition of distribution projects on the LIVE BOARD Network.