Impressions means the number of viewers
LIVE BOARD calculation of impressions (number of viewers) is compliant with
the Global OOH Audience Measurement Guidelines.
Hourly impression calculation methods currently used by LIVE BOARD can be classified into the following A, B, and C.
"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.Learn more about Mobile Spatial Statistics®
How We Calculate the Number of Possible Viewers.
The area where screens are considered visible is calculated in compliance with the Global OOH Audience Measurement Guidelines.
Measure traffic volume in the visible screen area by linking Mobile Spatial Statistics® and other location information and movement status of passersby.
The number of potential viewers is estimated based on screen traffic and location characteristics.
The number of viewers during delivery time slots are estimated based on number of potential viewers of screens and the View Ratio for each location.
We use information sources such as Mobile Spatial Statistics® to assign other data attributes such as age and gender.
AI cameras detect directional movement of passersby and count the number of people facing the direction of the screen within the visible area.
Other attribute data from Mobile Spatial Statistics® is added.
If cameras cannot be installed or regular foot traffic surveys cannot be conducted, other data such as screen traffic can be used in conjunction with estimation models utilizing Mobile Spatial Statistics®.