The effectiveness and potential of online and offline advertising planning integration of LIVE BOARD and Twitter.

At a global OOH industry event held in Toronto (in Canada) in May 2022, reports of "Social Amplification" caused by SNS × DOOH were presented from various countries, attracting much attention. In fact, did you know that this effect has been reported in Japan as well? In this seminar, we will share the latest situation in the global OOH market and introduce the effectiveness of integrated on-off planning in Japan and its potential for the future, with case studies.

<Speakers>

Shintaro Takayama,Senior Manager, Client Services, LIVE BOARD,INC.

Shota Genouzono,Director, Client Services, LIVE BOARD,INC.

Kosuke Osawa, Senior Agency Partner Twitter Japan

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