Weather targeting that pinpoints the momentary needs of consumers

Weather targeting that pinpoints the momentary needs of consumers

LIVE BOARD provides a "weather targeting" service that grasps weather information for each outdoor media in real time and delivers creatives in conjunction with the weather and temperature.

Using this service, Ajinomoto implemented sales promotion measures for "Nabe Cube®".

Temperature-linked ads delivered at specified temperatures

Approach "cold moments" to promote purchasing behavior

Details are available [from here].

◆What is Weather Targeting?

Choose and serve ad creatives based on weather and temperature.

Click here for service overview