【AdvertisingWeekAsia2023】Exploring Programmatic OOH: Evolution & Case Studies from Agency Planners
Advertising Week Asia2023
Title：Exploring Programmatic OOH: Evolution & Case Studies from Agency Planners
Despite being severely impacted by the COVID-19 pandemic, the OOH market in Japan has been steadily recovering,
with programmatic OOH playing a crucial role as an evolving solution. LIVE BOARD has been dedicated to the programmatic
transformation of DOOH media since its inception. This year, we reposition it as the "Year of Programmatic OOH" and
predict it to be a significant leap forward for both our company and the industry as a whole. We are excited to collaborate
with advertising agencies at the forefront to introduce and share our latest initiatives and future vision.
Speakers：
・Yumi Murayama
Mindshare /Managing Director, GroupM Japan KK
・Daijiro Nagase
Integrated Account Produce division/ Deputy Director & AaaS Account Promotion group 2 / Group Manager Chief Media
Planning Director, Hakuhodo DY Media Partners Inc.
・Hiroshi Fukuda
Holistic Solution Division3 Senior Solution Director, Dentsu Inc.
・Wataru Kawaguchi
Member of the Board of Directors/Head of Strategy, LIVE BOARD, INC.
