DOOH-E AWARDS 2023 Most Creative Campaign sponsored by DPAA "Telepathic T-Rex" campaign - on the win!
LIVE BOARD,INC. was awarded the "DOOH-E (Digital Out-of-Home-Excellence) Award 2023," hosted by DPAA (Digital Place Based Advertising Association) in New York, USA on Tuesday, October 10, 2023. The campaign "Telepathy from Dinosaurs - THE TELEPATHIC T-REX" (Advertiser: TOHO-TOWA CORPORATION, Creative Production Company, FIELD MANAGEMENT EXPAND Inc. was selected as a finalist for the Most Creative Campaign, and we are pleased to announce that it has won the Grand Prize in the same category.
Campaign Flight Period: July 25 - August 1, 2022
Advertiser: Toho Towa, Inc.
Advertising Company: Dentsu, Inc.
Creative Production Company: FIELD MANAGEMENT EXPAND, Inc.
Media Company: LIVE BOARD,INC.
DPAA DOOH-E AWARD2023 Official site：https://dpaaglobal.com/doohe
Comments from DPAA officials via LinkedIn:👉Here
"Our final DOOH-E award winner really showed off their creative side!
The last award of today's #DPAAsummit is for the "Most Creative Campaign" - the nominees are exceptionally creative and made us go "wow"! The creativity can come across in a variety of forms - whether it is the messaging, the use of unique capabilities, the data applied, dynamic visuals or other impressive applications."
Comment from Takuya Kurahashi, Creative Director, FIELD MANAGEMENT EXPAND, inc.:
"We were able to realize an out-of-this-world movie promotion by combining the media characteristics of the LIVE BOARD screens, which can produce many different materials depending on the time and weather, with the telepathic experience of the "super-directional speakers". We are very honored that the creative aspect of the project was highly evaluated. Thank you very much for the honorable award."
We would like to express our sincere appreciation and congratulations to all the companies and people involved in this award. LIVE BOARD will continue to make every effort to revitalize the OOH and digital signage markets.