『Can you conversation with the memories of the city？』WOOAward2024 Grand Prix in the Technical Innovation‼

We are pleased to announce that our entry "Can you (Advertiser: Tokyo Biennale) won the Grand Prix in the Technical Innovation Awards category of the "WOO Awards 2024" organized by the World Out of Home Organization (hereinafter referred to as "WOO") held in Hong Kong on Thursday, June 6.

◆Technical Innovation Awards

Can you conversation with the memories of the city？

At the international art festival "Tokyo Biennale 2023" held from September 23 to November 5, 2023, Tokyo Biennale and LIVE BOARD collaborated to hold an unprecedented interactive art event, "Talking Building," utilizing LIVE BOARD's outdoor vision in Tokyo to talk to buildings. The "Talking Building" is an unprecedented interactive art event that allows visitors to talk to buildings, utilizing the Tokyo Biennale's outdoor vision.
In "Talking Building," windows and walls of the building appear as faces on the screen of LIVE BOARD's outdoor vision installed in the Shinjuku Naganoiya Building in Tokyo, and when pedestrians speak into the microphone installed on the street, they are told about the history of the nearby city. The Nagano Ya Building has a long history, having witnessed the history of the city since 1915, during which time it experienced the Great Kanto Earthquake in 1923 and a major air raid in the 1940s. People who knew those days are fading away, and in order to revive the forgotten memories of Tokyo, we thought of transforming this long-established building into a work of art and having the building tell its own history. We thought that the memory of this history lies in a large scale language model, and we considered using ChatGPT for the conversation of the "talking building". This was a groundbreaking challenge in which outdoor vision became one with the building and its AI to talk to people.
This event was part of the "Not Lost Tokyo" project, one of the linkages of the Tokyo Biennale. Not Lost Tokyo" attempted to connect Tokyo's fading memories and landscapes to the next generation through a variety of methods, including words, photographs, 3D models, and AI.

🎥：【check here】

◆What is Tokyo Biennale?
Tokyo Biennale is an international art festival held once every two years in the city of Tokyo. It is an art festival that brings together artists and creators from a wide range of genres from Japan and abroad, deeply immerses itself in the city, and builds up together with the local residents.

◆Related Companies
Advertiser: Tokyo Biennale
Advertising Company: Dentsu Inc.
Creative: PYRAMIDFILM QUADRA INC.
Media Company: LIVE BOARD,INC