『Scan the QR code and send the message to yourself and everyone else!』【Exchanger Awards2024】 Best Programmatic Out-Of-Home Activation

【Exchanger Awards2024】 Best Programmatic Out-Of-Home Activation

Scan the QR code and send the message to yourself and everyone else!

Three years have passed since the spread of the COVID-19 and the situation is now under control. Japan has returned to its pre-coronavirus lifestyle and work style.

This is a project to send a shout-out to those who work hard by utilizing smart phones and outdoor screens in December 2023 for themselves and others in the same environment who are "working too hard at their daily work and putting themselves on the back burner.

 By scanning the QR code posted on the OOH from a smartphone, visitors can create a message of support (selective system) with their own initials and lines from familiar characters from the popular radio comedy program "NISSAN Ah, Reiji Abe: Beyond the Average," which has ardent fans all over Japan.

 These messages of support can be posted in real time on the linked nationwide LIVE BOARD screens. This was a campaign to share the messages sent by everyone and to get through the year-end busy season together.

Campaign Date:October 21, 2023-November 5, 2023

🎥：【check here】

◆Affiliated company

Client required:  TOKYO FM Boardcasting Co., Ltd.

Advertising Company: Hakuhodo DY Media Partners Inc.

Creative Production Company: TBWA HAKUHODO Inc. / Hakuhodo DY Media Partners Inc.

Source: Nissan Motor Co.

Media Company: LIVE BOARD,INC.

The official website for Exchanger Awards 2024 is [click here].