【LIVE BOARD 6th Anniversary Webinar】From Promotional Media to Reach Media　Maximizing Advertising Impact through the Power of Triple Media

◆Webinar Overview
The digital OOH (DOOH) market in Japan continues to grow, with retail media (in-store signage) rapidly becoming popular in addition to outdoor and traffic advertising. Advances in digital technology have made it possible to target and measure the effectiveness of OOH advertising, and its role is changing from a traditional sales promotion medium to a "reach media" second only to TV and digital media. This year, we invited guest speakers to share the latest information on DOOH advertising from the perspectives of advertising companies, advertisers, and media companies.


◆Program and Speakers
Part 1：LIVE BOARD FY2025 Outlook
LIVE BOARD, INC.
President ＆ CEO
Tomohiro Takagi
Click here for the report.

Part 2 keynote1：NTT DOCOMO's Advertising Strategy　Effectiveness of Triple Media Utilization and Expectations for OOH
Senior Executive Vice President
Representative Member of the Board of Directors
NTT DOCOMO, INC.
Takeshi Saito
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Part 2 keynote2：Full Funnel Targeting Media LIVE BOARD Review
SSP Co., Ltd.
Brand & Innovation
Media & Digital Manager
Ryo Kameyama

LIVE BOARD, Inc.
Director of Client Services
Yoshinori Satoh
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Part3：The FUTURE of OOH
Hit Co., Ltd.
Senior Manager
Corporate Planning Division
Yuma Watanabe

Gate One Corp.
COO
Daigo Hayamizu

LIVE BOARD, INC.
Head of Media
Ataru Hoshino
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Part4：Can DOOH, which can be targeted, become a digital media?
DENTSU INC.
Marketing Division 1
Managing Director
Masahiro Nakano

HAKUHODO INC.
Deputy General Manager
Integrated Account Division
Media Design Unit
（Hakuhodo DY media partners Inc.
　Integrated Account Division
　Associate General Manager, Integrated Account Division）
Shota Umemoto

LIVE BOARD, INC.
Insight　Manager
Hirotaka Mano
Click here for the report.