First Impression-Based Programmatic OOH Advertisements in Japan

LIVE BOARD, Inc. ("LIVE BOARD") has entered into primary partnership agreements with four companies regarding "LIVE BOARD MARKETPLACE," a digital-out-of-home ("DOOH*1") advertisement initiative that enables programmatic transaction of impression-based DOOH advertisements, with automation of all phases, from advertisement planning to buying and selling of advertising spots and distribution. Going forward, LIVE BOARD will promote the project together with four primary partner companies, and will sequentially start providing the service from December 12. This will represent the first impression*2-based programmatic OOH advertisement offering in Japan*3.

Since its founding in February 2019, LIVE BOARD has garnered praise from many advertisers for greatly expanding the number of DOOH advertising spots, by collaborating with media companies and developing its own media, and for introducing the new concept of impressions to the OOH industry.

Using "LIVE BOARD MARKETPLACE" will enable flexible, performance-based transactions of DOOH advertisements in the same way as Internet-based programmatic advertising.

Key Points Regarding Programmatic OOH Advertisements

? Enables RTB*4 for DOOH media on a DSP*5.
? Bid prices, budgets, and advertisement formats and specifications can be set and changed freely as with programmatic advertising.
? The number of impressions can be checked on the DSP admin screen.
? Advertisements can be delivered from around the world to DOOH media in Japan.

LIVE BOARD has entered into primary partnership agreements with the following companies and will jointly promote the project.

Primary Partners

SMN Corporation
Logicad

D.A.Consortium Inc.
Platform One Inc
MarketOneR

Hivestack Inc.
* Starts from December 12th.
Hivestack DSP

VOYAGE GROUP Inc.
PORTO

LIVE BOARD will continue to contribute to the creation of new value in the OOH market, such as through new partnerships with the aim of growing the DOOH market.

*1 OOH is a general term for advertising media encountered outside of home, such as transit and outdoor advertising. DOOH refers to advertising media using digital signage installed in transit facilities, outdoors, and in retail shops, etc.
*2 "Impressions" refers to the number of advertisement views.
*3 According to research by LIVE BOARD (as of December 4, 2019)
*4 RTB (Real-time bidding) is a system for bidding for individual advertising spots in real time.
*5 DSP (demand-side platform) is a platform that helps advertisers maximize the effectiveness of their advertisements in digital advertising.

Overview of Each Company

LIVE BOARD, Inc.
Representative: Ichiro Jinnai, President and CEO
Location: 7F Daiwa Aoyama Bldg., 3-1-30 Jingu-mae, Shibuya-ku, Tokyo
Capital: \ 2.5 billion
Commencement of business / Date of Establishment: February 1, 2019
Major Business Areas:
・DOOH Advertising Distribution Platform Management
・DOOH Advertising Media Development
・DOOH Advertising Space Sales

SMN Corporation
Representative: Ryuichi Ishii, President and Representative Director
Location: 12F Osaki Wiz Tower, 2-11-1 Osaki, Shinagawa-ku, Tokyo
Capital: € 979.5 million
Commencement of business / Date of Establishment: March 21, 2000
Major Business Areas:
・Marketing Technology Business

D.A.Consortium Inc.
Representative: Masaya Shimada, President & CEO
Location: Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Capital: \ 4,031 million
Commencement of business / Date of Establishment: December 2, 1996
Major Business Areas:
・Online Media Transaction Related Business
・Solution Service
・Ad Operations Business

Platform One Inc
Representative: Naoki Toyofuku, President
Location: Yebisu Garden Place Tower 33F 4-20-3 Ebisu, Shibuya-ku, Tokyo
Capital: € 250 million
Commencement of business / Date of Establishment: February 1, 2011
Major Business Areas:
・ Digital Advertising Trading Platform development / operation
・ Digital Advertising Space buying / selling
・ Technology services

Hivestack Inc.
Representative: Andreas Soupliotis
Location: 118 Rue Saint-Pierre Montreal, QC H2Y 2L7, CANADA
Commencement of business / Date of Establishment: 2017
Major Business Areas:
A location-based marketing technology ("MarTech*") company that offers a full-stack DOOH advertisement distribution platform

* The word "MarTech" is formed as a combination of the words "marketing" and "technology."

VOYAGE GROUP Inc.
Representative: Shinsuke Usami
Location: 15F SHIBUYA SOLASTA, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo
Capital: \ 10 million
Commencement of business / Date of Establishment: October 8, 1999
Major Business Areas:
・ Ad Platform business
・ Point Media Business
・ Incubation Business

Contact

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