LIVE BOARD Launches Demonstration Experiment for Digital OOH Ad Delivery Using LIVE BOARD Marketplace and "M Station Vision" on Tokyo Metro Marunouchi Line, with 72 Screens Across 6 Stations


Metro Ad Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kenichi Higo; hereinafter, "Metro Ad Agency") and LIVE BOARD, INC. (Address: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD") jointly launched a demonstration experiment to connect and link a total of 72 screens of "M Station Vision" (hereinafter "MSV") installed on the walls across the platforms in six stations (Tokyo, Ginza, Akasaka-mitsuke, Shinjuku-sanchome, Shinjuku, and Nakano-sakaue) on the Tokyo Metro Marunouchi Line to LIVE BOARD Marketplace from May 2, 2022. This experiment will enable MSV advertising screens to be sold for impressions (numbers of viewers) based on the number of people estimated to have actually seen the advertisement, in addition to the conventional sales method of specifying the time period and frequency for ad delivery.
Metro Ad Agency and LIVE BOARD will continue to create new value for the growth of the digital OOH market by effectively and efficiently managing public transit advertising and will further advance ad delivery suited to diverse lifestyles.

◆ Media Information

Media name: M Station Vision(MSV)
Installed stations: 6 stations on Marunouchi Line (Tokyo, Ginza, Akasaka-mitsuke, Shinjuku-sanchome, Shinjuku, and Nakano-sakaue); 12 screens at each station (72 screens total) 
Screen size: 70 inches
Airing time: 6:00 to 23:00
Media details:

◆Company Profile

About Metro Ad Agency Co., Ltd.


A communication partner that continuously resolves customer issues through its deep knowledge of Tokyo

Metro Ad Agency manages and sells media for Tokyo Metro's fleet of trains and stations that connect business and shopping areas in central Tokyo, such as Ginza, Omotesando, and Otemachi.
Metro Ad Agency offers transportation media with high visibility that effectively leads to purchasing behavior through strong information-dissemination capability and efficient advertising appeal.



A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.



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