"Lights for the chefs" wins "Excellence Award" at the Digital Signage Awards


LIVE BOARD,INC. (Address: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD")  released on August 27, 2021, from "HITOSARA," a gourmet media that shows chefs' faces operated and handled by USEN Media CORPORATION and USEN FB Innovation Co., Ltd. We are pleased to announce that "LIVE BOARD Store Support Campaign," which was released on August 27, 2021, has won the Digital Signage Award for Excellence.

We would like to express our sincere appreciation to

USEN FB Innovation Co., Ltd. :

We would like to express our sincere appreciation to all of them.


"Lights for the chefs" HITOSARA × LIVE BOARD

>Digital Signage Award 2022 Winners

>The purpose of the project

The outbreak of the COVID-19 in 2019 has had a major impact on the restaurant industry. Our OOH has been installed on billboards in front of train stations and other busy places and has become a part of people's daily lives. With this COVID-19, we wondered what we could do to help the people of the city by utilizing our media. We collaborated with "HITOSARA," an Internet-based website that introduces delicious restaurants, and selected restaurants that exist in the neighborhoods of the city where our digital signage is located, and that have been especially loved by the locals for a long time. We introduced these restaurants on our digital signage free of charge, and by showing images of chefs' faces and delicious-looking meals, we contributed to attracting customers to the restaurants, which had been losing customers.

>Judges' comments

We appreciate this very effective support for the restaurant industry, which has become a very difficult industry due to the COVID-19.


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