At No.1, A Billboard Uphill From That World-Famous Crossing

Nishinaya Building, Shibuya-ku, Tokyo

LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD") today announced the latest results of an analysis that it is conducting on LIVE BOARD outdoor screens using services such as NTT DOCOMO's "Audience Intelligence Engine*1" and "docomo data squareTM*2." Ahead of the FIFA World Cup to be held in November and December 2022, LIVE BOARD analyzed its network of approximately 110 outdoor screens nationwide to identify screens that attract the most Football fans. These screens were then ranked by the proportion of Football fans among their audiences.

*1.Audience Intelligence Engine is the technology comprising the NTT Group's corevo® AI. corevo® is a registered trademark of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.

*2.docomo data square is a registered trademark of NTT DOCOMO, INC.

◆ "Where are the Football fans?" LIVE BOARD announces the top 30 LIVE BOARD outdoor screens

-First place goes to the twin screens on Nishinaya Building, located on Dogenzaka in Tokyo's youth-culture area of Shibuya

The analysis covered approximately 110 outdoor screens across Japan to identify the screens that attract the most Football fans. The following screens were selected: Shibuya, Nishinaya Building, Tokyo (1st place); Konparu Building, Akasakamitsuke, Tokyo (2nd place); Kyowashokuhin Building, Shinagawa, Tokyo (3rd place). Shibuya Scramble Crossing is a world-famous trend-setting intersection and attracts many active people. One reason for the results may be the many sports bars in the area where fans can watch Football games.

-Ranking features many areas of Kanto, including Kanagawa, Chiba, and Saitama prefectures

Looking at the top 30, the Kanto area around Tokyo was represented extensively, with VIS VISION Makuhari, Chiba Prefecture in 7th place, Chitosekanko Building in Shin-Yokohama, Kanagawa Prefecture in 9th place, and Haikarado Building in Omiya, Saitama Prefecture in 21st place. This may be because a large number of local fans gather at the screens since each of these prefectures are home to many top-ranked club teams in the Japan Professional Football League and large sports stadiums are also situated in the vicinity of the screens.

<Overview of the study>
Target area: Nationwide
Target audience: "Football fans" is used to refer to (1) respondents who had downloaded Football-related apps; (2) respondents who answered "Football" when asked in a questionnaire "What is your specific hobby? Please select all that apply."
Target screens: Approx. 110 LIVE BOARD outdoor screens nationwide 
(Survey by docomo data squareTM)
Target data period: April 2022
*Courtesy of NTT DOCOMO, INC.

◆About LIVE BOARD, INC.

A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

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