Where Are the Frequent Visitors of Department Stores? LIVE BOARD Announces Top 30 LIVE BOARD Outdoor Screens
Visiting Department Stores Regularly!? Screens in Kita-senju Station Area Rank 1st and 3rd
Kitasenju SUPER VISION, Tokyo
LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD") today announced the latest results of an analysis it is conducting of LIVE BOARD outdoor screens using services such as NTT DOCOMO's "Audience Intelligence Engine*1" and "docomo data squareTM*2." In preparation for the end of the year, LIVE BOARD analyzed its network of approximately 110 outdoor screens across Japan to identify the screens that attract the most consumers who often go to department stores (frequent visitors of department stores). These screens were then ranked by the share percentage.
*1. Audience Intelligence Engine is the technology comprising the NTT Group's corevo® AI. corevo® is a registered trademark of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.
*2. docomo data square is a registered trademark of NTT DOCOMO, INC.
◆ "Where are the frequent visitors of department stores?" LIVE BOARD announces top 30 LIVE BOARD outdoor screens
- Visiting department stores regularly? Screens in Kita-senju Station area rank 1st and 3rd
The analysis covered approximately 110 outdoor screens nationwide to identify the screens that attract consumers who visit department stores frequently. The results were as follows: Kitasenju SUPER VISION, Kitasenju, Tokyo (1st place), ISETAN TACHIKAWA VISION, Tachikawa, Tokyo (2nd place), and Adachi Smile Vision, Kitasenju, Tokyo (3rd place). Kita-senju Station, the nearest station to the first and third-ranked screens, is on the Hibiya Line. It connects directly to stations such as Ginza and Hibiya stations, which have many department stores. This may explain why consumers in that area tend to go to department stores for regular shopping. Filled with traditional downtown atmosphere, Kitasenju tends to be seen as having a high elderly population. However, it is also a gateway to Tokyo where the JR Joban Line, Tobu Isesaki Line, Tsukuba Express, and Keisei Main Line converge. The student population has grown, thanks to its four universities, Tokyo Denki University, Teikyo University of Science, Tokyo University of the Arts, and Tokyo Future University. The area appears to have quietly grown in popularity. It has ranked No. 1* for four consecutive years in a ranking of the "Best places to live/Not-very-well-known area" in the Kanto area.
*Reference: Survey by SUUMO (in Japanese only)
◆ The Kichijoji area in Tokyo also had numerous high-ranking screens
Although it did not rank in the top three, Musashino City in Tokyo ranked 5th, 9th, 11th, and 13th. Kichijoji Station area is a popular town that consistently ranks high on the list of desirable places to live. The station is surrounded by Inokashira Park, Ghibli Museum, Mitaka, and large-scale commercial facilities, as well as old-fashioned shopping districts. While offering the convenient access to the city center, the area is seen as a place that attracts people who love its environment of abundant nature and greenery. The station is also a gathering place for JR and Keio lines, and many shoppers come from the neighboring Mitaka Station. As in Kitasenju, consumers in the area tend to visit the department stores around the station for regular shopping.
<Overview of the study>
Target area: Nationwide
Target audience: Those who have visited a department store in the last three months
Target screens: Approx. 110 LIVE BOARD outdoor screens nationwide
(Study using docomo data squareTM)
Target data period: April 2022
*Courtesy of NTT DOCOMO, INC.
◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting and effectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.
