The newly installed "UMEDA BS3D VISION" is now officially launched and available to buy by the impression (number of viewers).


LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, LIVE BOARD) announced that "UMEDA BS3D VISION", a curved digital billboard sized over 100 square meters, which is newly installed in Umeda, Osaka, and managed and operated by PAS Communications, INC. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Niro Hoshino) will be integrated into the LIVE BOARD Marketplace※1 and available to buy by the impression (number of viewers) of DOOH※2 from Monday, 16 January, 2023.
※1 Ad inventories aggregated by LIVE BOARD 
※2 An abbreviations which stands for "Digital Out of Home". All media formats using digital technology specifically intended to reach audiences outside of home such as transport ad, outdoor ad, and retail ad. 


"UMEDA BS3D VISION" is a large digital billboard of approximately 104 square meters screen, which is visible from the pedestrian deck connecting JR Osaka Station and Hankyu Umeda Station. As a curved LED screen easily employs optical illusions to make an object appear 3D, it provides an optimal environment for viewing 3D visuals - adding further impacts to the digital billboard screen and effectively creating excitement for audiences. Needless to say that as "UMEDA BS3D VISION" is one of the largest digital billboards in the Umeda area, not only 3D ads, but also normal 2D ads have a great impacts on the audience.

◆Medium Details

Location: 1-1-26, Shibata, Kita-ku, Osaka-shi, Osaka
Nearest train station: Umeda Station
Size: Approximately 104 square meters
Number of screens: 1 screen
Operating hour: 7:00~23:00
Audio: Available ※No sound available on the LIVE BOARD Marketplace
Further Details:



A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.



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