Toei Asakusa Line "Toei Shimbashi Station Digital Signage 16" Begins Digital OOH Advertising Distribution Using LIVE BOARD Marketplace
The LIVE BOARD,INC. is excited to announce that "Toei Shimbashi Station Digital Signage 16 " installed at Shimbashi Station on the Toei Asakusa Line, operated and managed by NKB Inc., will be connected to the LIVE BOARD Marketplace as of December 1, 2023. In addition to the conventional sales method that specifies the delivery period and number of times, NTT DOCOMO's location data and analysis technology will be used to develop a model that provides an estimated number of passengers and viewers in each station, enabling a new and enriched method of selling digital media based on the estimated number of people who actually viewed the advertisement. Impressions (VAC)* sales based on the number of people who can be estimated to have actually viewed the advertisement will also be possible.
* LIVE BOARD uses impressions that consider the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.
Media venue：Toei Shimbashi Station digital signage 16
Broadcasting hours: 6:00 - 24:00
Service available on: 16 Screens
Size: 70 Inches
Effective on: December 1, 2023
This 70-inch digital signage is installed in the corridor between the JR Shimbashi Station and SIODOME SIO-SITE.
◆Posting location information
◆LIVE BOARD screens across the country
LIVE BOARD currently has more than 46,400 screens, and is continuing to expand its network every day, not only by installing their own new screens, but also by aggregating screens from partners across the country.
◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting and effectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based (VAC) advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.