Innovative new digital out of home (DOOH) advertising vision located at the entrance to central Ginza now live
High impact Higashi Ginza Square Vision glass signage integrated within the glass surface of Ginza Shochiku Square, available for impression based (VAC) DOOH advertising delivery in the LIVE BOARD marketplace.
LIVE BOARD,INC., will connect "Higashi Ginza Square Vision," the first DOOH "GLASS NODE," a DOOH service utilizing glass architecture managed and operated by Nippon Sheet Glass Co., Ltd., to the LIVE BOARD Marketplace*1 starting Sunday, December 1, 2024.
GLASS NODE is a DOOH service specializing in glass construction operated by Nippon Sheet Glass Co., Ltd. It is an advertising medium in which a transparent LED vision with LED chips mounted on a transparent film is attached to a glass surface. Not only does it make effective use of existing glass surfaces while taking the cityscape into consideration, but the transparency of the film-type LED vision enables three-dimensional, high-impact image expression that appears to float on the window surface. Higashi Ginza Square Vision is located in a large building complex along Harumi-dori Street, which is one of the main routes to central Ginza and where many people pass by day and night, so it is expected to appeal to people of all ages.
LIVE BOARD will continue its efforts to create new value for the expansion of the OOH market and further promote the realization of ad delivery adapted to diverse lifestyles.
*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
◆Higashi Ginza Square Vision
Glass signage installed in front of Ginza Shochiku Square. Due to its texture that easily expresses light, the design can be expected to look fantastic at night. The location of the signage, about 7 meters above the ground, allows pedestrians to see it without moving their heads, and it is also highly visible from vehicles passing on Harumi-dori Street.
Date of connection: December 1, 2024
Location: Ginza Shochiku Square, 1-13-1 Tsukiji, Chuo-ku, Tokyo
Size: H4,725mm x W9,600mm (about 45㎡)
Number of screens: 1
Display hours: 9:00 - 21:00
Audio: None
◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: liveboard.co.jp/en/screen/
◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting and effectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based (VAC) advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.
