LIVE BOARD Announces First Collaboration with Hanshin Electric Railway Station Media.
Digital OOH advertisements based on impressions (VAC) are now available on digital signage in Hanshin Osaka-umeda Station.
LIVE BOARD,INC., will connect "Hanshin Umeda 10 Vision", "Hanshin Umeda Digital Signage" and "Hanshin Osaka Umeda Terminal Station Vision SIGHT" installed in Osaka-umeda Station to the LIVE BOARD Marketplace*1 from January 6, 2025.
In addition to the conventional sales method of specifying the delivery period and frequency specifications, this digital media format will also be available on targeted impressions-basis (VAC)*2 based on the number of people who estimated to have actually viewed the advertisement, leveraging NTT DOCOMO's location data and analysis technology which models estimates potential passengers and viewers in the train car who will view the ad.
This is the first collaboration with Hanshin Electric Railway's media. The new partnership with three types of digital signage installed at Osaka-umeda Station, one of the most prominent terminal stations in Japan, is expected to further appeal in the Osaka area.
*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.
◆Media Information
1: Hanshin Umeda 10 Vision
The 374-inch large LED vision at the entrance of Osaka-umeda Station, the terminal station. It is a high-impact medium that appeals not only to passengers, but also to the many people coming and going in the Osaka underground shopping center.
Date of connection: January 6, 2025
Location: Outside the East Exit ticket gates of Osaka-umeda Station
Size/number of screens: 374 inches / 1 screen
Display hours: 5:00 - 24:00
Audio: None
Media details: https://hhms.co.jp/mediaguide/#page=89
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.
2: Hanshin Umeda Digital Signage
Vertical digital signage installed on the platform of Osaka-umeda Station. Since it faces the traffic line, it can effectively appeal to passengers.
Date of connection: January 6, 2025
Location: Osaka-umeda Station Home
Size/number of screens: 55 inches / 12 screens
Display hours: 5:00 - 24:00
Audio: None
Media details: https://hhms.co.jp/mediaguide/#page=89
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.
3: Hanshin Osaka Umeda Terminal Station Vision SIGHT
It is installed next to the East Exit ticket gate of Osaka-umeda Station, the busiest entrance to the station. It is a large multi-vision system capable of broadcasting powerful images on a large screen that also supports audio sound.
Date of connection: January 6, 2025
Location: Osaka-umeda Station, next to the east exit ticket gate
Size/number of screens: About 143 inches / 1 screen
Display hours: 5:00 - 24:00
Audio: Available
Media details: https://hhms.co.jp/mediaguide/#page=89
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.
◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: liveboard.co.jp/en/screen/
◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting and effectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based (VAC) advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.
