LIVE BOARD,INC., will connect 12 new "Satsueki Vision" screens installed in JR Sapporo Station, which is managed and operated by JR Hokkaido Solutions, Inc. to LIVE BOARD Marketplace^*1 from April 7, 2025.
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to sell impressions (VAC)^*2 based on the number of people who can be estimated to have actually viewed the advertisement.

JR Sapporo Station is one of the largest transportation hubs in Hokkaido, with approximately 168,000 passengers^*3 per day, including tourists and local residents. Satsueki Vision is located at the west ticket gate of JR Sapporo Station and appeals to people of all ages.


*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.

*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.

*3 Calculated using the formula "FY2023 ridership x 2".

◆Satsueki Vision
Located on the west side of the west ticket gate of JR Sapporo Station, where approximately 168,000 passengers get on and off each day, this advertising medium is installed in one of the busiest areas in Hokkaido. The media has a high impact and appealing effect through a multi-sided, continuous deployment method that takes into account traffic lines and lines of sight in multiple directions.

Date of connection: April 7, 2025
Location: JR Sapporo Station West Ticket Gate
Size/number of screens: 70 inches/12 screens
Display hours: 6:00 - 24:00
Audio: None
Media details: https://www.jrh-sol.co.jp/agency/doc/media_guide.pdf　(P3)
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.

◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: /en/screen/


◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

Company Name: LIVE BOARD, INC.
Business Details: DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH Advertising Space Sales
Website: https://liveboard.co.jp/en
Media Contact: info_press@liveboard.co.jp

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