ADvertising NANKAI inc. and LIVE BOARD,INC., will connect the "Namba Galleria Twin Vision" and "Nankai AD Vision: Namba 3F North Gate", which are located in Namba Station, managed and operated by ADvertising NANKAI inc. to the LIVE BOARD Marketplace^*1 beginning  February 3, 2025.

In addition to the conventional sales method of specifying the period and number of times an advertisement is to be delivered, NTT DOCOMO's location data and analysis technology will enable this digital media to develop a model to estimate the number of passengers and viewers in stations, and to sell impressions (VAC)^*2 based on the number of people estimated to have actually seen the advertisement.

The area around Namba Station is the busiest shopping area in Osaka, with many tourist attractions and commercial facilities, and is also easily accessible from Kansai International Airport, making it busy day and night with tourists and inbound visitors.
Nankai Namba Station, which is also a terminal station, is used by approximately 218,000 people a day. The Namba Galleria Twin Vision, located on the main traffic line leading to the Minami district, and the Nankai AD Vision: Namba 3F North Gate, installed at the North ticket gate, are media that can be used to reach a wide range of audience demographics.

ADvertising NANKAI inc. and LIVE BOARD INC. will continue to create new value for the expansion of the OOH market by implementing effective and efficient management of transportation advertising, and will further promote the realization of advertising delivery adapted to diverse lifestyles.

*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.

*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.

◆Media Information

1: Namba Galleria Twin Vision

Located in the Namba Galleria, the giant atrium space of Namba Station, it is on the main flow line leading to the Minami district, including Namba CITY, Takashimaya Osaka and various shopping streets, and is the best location for Namba Station, which is used by approximately 218,000 people per day.
It is one of the largest digital signage installations in a station in Japan and can make a big impact on customers.

Date of connection: February 3, 2025
Location: Nankai Namba Station, 1st floor, Namba Galleria
Size: 400 inches x 2 units
Display hours: 5:00 - 24:00
Audio: Available
Media details: https://otent-nankai.meclib.jp/NANKAI_MEDIA_GUIDE2024/book/#target/page_no=15

*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.

2: Nankai AD Vision: Namba 3F North Gate

This 70-inch, 19-screen digital signage is located around the north ticket gate on the third floor of Nankai Namba Station, which is a departure and arrival station for the Nankai and Koya Lines and is used by approximately 218,000 passengers per day. It enables an effective approach to customers using the station.

Date of connection: February 3, 2025
Location: Nankai Namba Station, 3rd floor, north ticket gate
Size/number of screens: 70 inches/19 screens
Display hours: 5:00 - 24:00
Audio: None
Media details: https://otent-nankai.meclib.jp/NANKAI_MEDIA_GUIDE2024/book/#target/page_no=19

*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.


◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: /en/screen/


◆About ADvertising NANKAI inc.
House agency of Nankai Electric Railway. The agency provides a wide range of services, including support for placing advertisements in Nankai Electric Railway's transport advertising media (in-train hanging posters, station signage, station posters, station digital signage, etc.), production and management of advertisements displayed there, station sign production and management, production of Nankai Electric Railway information magazines (Natts) and event operations.

Company Name: ADvertising NANKAI inc.
Business Details: Advertising agency services/Planning and production of advertising and sales promotions/Planning and management of various events/Planning and production of printing, publishing, video, sound and decoration/Planning and production of digital content/Design and supervision of construction work related to advertising/Other work related to advertising
Website: https://www.adnankai.co.jp/


◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

Company Name: LIVE BOARD, INC.
Business Details: DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH Advertising Space Sales
Website: https://liveboard.co.jp/en
Media Contact: info_press@liveboard.co.jp

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