LIVE BOARD, INC. and OOH TRACE, an internationally recognized leader in ad verification, have successfully completed a system trial to enhance the reliability and transparency of DOOH advertising.

Strengthening Trust in DOOH Advertising

As the demand for accountability in digital and DOOH advertising grows, advertisers and agencies seek greater assurance that their ads are delivered as intended. To meet this need, LIVE BOARD collaborated with OOH TRACE in 2024 to verify DOOH ad delivery through a cutting-edge system trial.
In this trial, LIVE BOARD embedded verification tags in creative assets displayed on its outdoor screens. OOH TRACE's advanced system then tracked and validated each instance of ad delivery, ensuring accuracy and compliance with industry standards.
This milestone allows LIVE BOARD to offer independent, third-party verification, reinforcing trust among advertisers and agencies while elevating the credibility of DOOH advertising.

Understanding Ad Verification

Ad verification is the process of confirming that advertisements are displayed correctly and in alignment with campaign specifications.

LIVE BOARD's Expanding DOOH Network

An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: liveboard.co.jp/en/screen/

About OOH TRACE

OOH TRACE is an independent third-party verification provider for Out-of-Home Advertising. Its innovative, advanced data-led system automatically monitors and verifies that outdoor advertising campaigns are rendered to specifications in real time, whether classic, digital, programmatic, or a mix of multiple formats.
OOH TRACE is bringing transparency and real-time insights to Out-of-Home Advertising and is currently present in seven markets.
Website: https://oohtrace.com/
Media Contact: info@oohtrace.com

◆About LIVE BOARD, INC.

A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based (VAC) advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

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