LIVE BOARD, Inc. will connect and integrate the "Tachikawa Akebono Building Vision", located in front of Tachikawa Station, into LIVE BOARD Marketplace*1 starting April 1, 2025.

In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to estimate the number of viewers and sell impressions (VAC)*2 based on the estimated number of actual viewers. This allows for impression-based (VAC)*2 ad sales calculated on the number of people likely to have actually seen the advertisement.

*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.


◆Tachikawa Akebono Building Vision
Tachikawa Station is served by the JR Chuo, Nambu, and Ome Lines as well as the Tama Metropolitan Monorail, and is the largest terminal station in the Tama region, with approximately 405,000 passengers per day. The area around the station features commercial facilities, nature-rich parks, and relaxed residential zones, offering convenient access to central Tokyo and making it ideal for commuting to work or school.

The "Tachikawa Akebono Building Vision" is directly connected to Tachikawa Station via a pedestrian deck, offering excellent visibility. The area is bustling with business people, families, and tourists, and the screen can effectively engage those heading toward nearby commercial areas and Akebonobashi.

・Date of connection：April 1, 2025
・Location：2-12-1 Akebono-cho, Tachikawa City, Tokyo
・Closest station：Tachikawa station
・Size/number of sides：H2.88 x W4.80 (13.82 m2) / 1 side
・Display hours：8:00 - 22:00
・Audio：Yes
・Media details：https://x.gd/04SJN

*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.


◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 64,500 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: /en/screen/



◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.


Company Name: LIVE BOARD, INC.
Business Details: DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH Advertising Space Sales
Website: https://liveboard.co.jp/en
Media Contact: info_press@liveboard.co.jp

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