LIVE BOARD, Inc, will connect and link "Yori So Vision Sendai" located in front of Sendai Station, to the LIVE BOARD Marketplace*1 starting Tuesday, July 1, 2025.
　In addition to the conventional ad sales based on delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to estimate the number of viewers and sell impressions (VAC)*2 based on the estimated number of actual viewers. This marks the start of impression-based (VAC)*2 ad sales calculated on the actual viewing potential.

*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.


◆Media Information
　Sendai Station is the largest terminal station in the Tohoku region, connecting the Tohoku Shinkansen (including direct service to Hokkaido and Akita Shinkansen), JR conventional lines such as the Tohoku Main Line and Senzan Line, and the Sendai City Subway.
　"Yori So Vision Sendai" is located in a prime location right in front of Sendai Station, surrounded by offices and
hotels. Approximately 14,000 people pass by Vision on weekdays and 10,000 on weekends. It also features the first-ever use of "transparent film LEDs (LEDs affixed to the inner side of the glass surface)" in Tohoku, which offers high visibility. With its excellent location and high visibility, this signage is expected to effectively deliver information to not only local residents but also tourists and business visitors.


◆Sound output possible from a pedestrian's perspective
　"Yori So Vision Sendai" is installed in a shop window, allowing it to display information at eye level for pedestrians. It also has sound capabilities, stimulating not only the visual senses but also the auditory senses, thereby improving visibility and increasing appeal.
・Date of connection：July 1, 2025
・Location: 1-6 Chuo 4-chome, Aoba-ku, Sendai City, Miyagi Prefecture
・Nearest station: Sendai Station
・Size/Number of panels: H1680 mm × W4680 mm/1 panel
・Display hours：7:00 - 22:00
・Audio：Yes
・Media details：https://www.yorisou-denchu.com/digitalsignage/profile/
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.


◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 60,700 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL:liveboard.co.jp/en/screen/


◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

Company Name: LIVE BOARD, INC.
Business Details: DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development,
DOOH Advertising Space Sales
Website: https://liveboard.co.jp/en
Media Contact: info_press@liveboard.co.jp

PressRelease