LIVE BOARD, INC. will connect the "Shibuya Megawall," operated and managed by Keio Agency, INC. to the LIVE BOARD Marketplace*1 starting Monday, July 7, 2025.
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to sell impressions (VAC)*2 based on the number of people who can be estimated to have actually viewed the advertisement.　

"Shibuya Megawall" is a large-format outdoor display equipped with high-definition vertical LEDs. Located at the intersection of Dogenzaka and Bunkamura Street--easily accessible from Shibuya Station, the hub of youth culture--it is an ideal medium to engage with the social media generation and tourists.

*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.


◆Shibuya Megawall
Date of connection: Monday, July 7, 2025
Location: 26-3 Udagawa-cho, Shibuya-ku, Tokyo (SAINT LOUIS BUILDING)
Size/Number of sides: H13.00m x W6.00m (78.00m²) / 1 side
Display hours: 9:00 ‐ 24:00（15 hour）
Media Details: https://adsq.keio-ag.co.jp/apps/ad/product/?pid=858 
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what LIVE BOARD is offering.


◆LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 60,700 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
URL: liveboard.co.jp/en/screen/

PressRelease