LIVE BOARD, INC. will connect the "Machinavision", operated and managed by SEIBIDOU to the LIVE BOARD Marketplace*1 starting Monday, August 18, 2025.
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to sell impressions (VAC)*2 based on the number of people who can be estimated to have actually viewed the advertisement.　

Machinavision is located near the largest shopping mall in Kashima City, Ibaraki Prefecture, occupying a prime location adjacent to National Route 124, which boasts the highest traffic volume in the surrounding area. Located at an intersection, it effectively captures the attention of pedestrians waiting at traffic lights. It also features high-brightness LEDs that remain highly visible even under direct sunlight, ensuring excellent visibility.

LIVE BOARD will continue to create new value for the OOH market through effective, efficient advertising management, and will further promote the realization of advertising distribution that is adaptable to diverse lifestyles.

*1 Refers to the entire advertising platform operated by LIVE BOARD, including functions such as SSP (Supply Side Platform) and DSP (Demand Side Platform).
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.


■Media Information
Media Name ：Machinavision
Date of connection：Monday, August 18, 2025
Size/Number of sides：W4,500 × H2,500 / 1 side
Location：318-6 Kyuchu, Kashima City, Ibaraki Prefecture
Display hours：6:00 - 24:00（18 hour）
Audio： None
Media details
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what LIVE BOARD is offering.


■LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 60,700 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
Detailed Information

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