LIVE BOARD, INC. will connect the "Hankyu Third Avenue South Building Digital Signage B1", operated and managed by hankyu hanshin marketing solutions Inc. to the LIVE BOARD Marketplace*1 starting Monday, October 6, 2025.　
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to sell impressions (VAC)*2 based on the number of people who can be estimated to have actually viewed the advertisement.　

"Hankyu Third Avenue South Building Digital Signage B1"is installed across five screens along the main route connecting Hankyu Osaka-umeda Station and Osaka Metro Umeda Station. As it broadcasts at key points where many transfer passengers pass through, it offers high visibility and attention.

LIVE BOARD will continue to create new value for the OOH market through effective, efficient advertising management, and will further promote the realization of advertising distribution that is adaptable to diverse lifestyles.

*1 Refers to the entire advertising platform operated by LIVE BOARD, including functions such as SSP (Supply Side Platform) and DSP (Demand Side Platform).
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.


■Media Information
Media Name：Hankyu Third Avenue South Building Digital Signage B1
Date of connection：Monday, October 6, 2025
Size/Number of sides：55 inches / 5 sides
Location：Hankyu Osaka‐umeda Station Hankyu Third Avenue South Building
Display hours：6:00-24:00（18hours）
Audio：None
Media details
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.


■LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 60,700 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
Detailed Information

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