LIVE BOARD to Speak at the "WORLD OUT OF HOME CONGRESS APAC FORUM 2025".

Event Name: WORLD OUT OF HOME CONGRESS APAC FORUM 2025
Location: Seoul, South Korea
Dates: Wednesday, November 5 - Friday, November 7
URL：https://www.worldooh.org/event/south-korea-2025

Session Title: Next Starts Now - From Measurement to Cross-Media Standards
Date & Time: Friday, November 7, 11:30 AM - 11:50 AM (Local Time)
Speaker:
Tomohiro Takagi - President & CEO, LIVE BOARD, INC.
Daisuke Takahashi - General Manager, Media & Content Transformation Office, DENTSU INC.

Session Overview:
In this session, LIVE BOARD and Dentsu will share the latest perspectives on next-generation media planning and effectiveness measurement, based on our joint initiatives that integrate TV, Digital, and DOOH data and insights.
The session will first focus on measurement, which serves as the foundation for OOH market growth, highlighting Japan's current progress and industry-wide efforts toward standardization. We will also explore the evolving role of OOH within integrated planning (TV × Digital × OOH) and its value that extends beyond quantitative reach.
In addition, simulation results showing the potential expansion of OOH's media share, along with applications of Dentsu's dashboard "MIERO Digi×TV", will be introduced to provide practical insights for future cross-media strategies.
Through this session, LIVE BOARD will present its vision for shaping the future of OOH, leading transformation not only in Japan but also across Asia.