In front of Sannomiya Station"M-INT VISION" Launch Digital OOH Advertising Based on Impressions (VAC)

LIVE BOARD, INC. will connect the "M-INT VISION", to the LIVE BOARD Marketplace*1 starting Monday, March 23, 2026.
In addition to the conventional sales method of specifying the delivery period and frequency, NTT DOCOMO's location data and analysis technology will enable this digital media to sell impressions (VAC)*2 based on the number of people who can be estimated to have actually viewed the advertisement.
"M-INT VISION" is located on the third floor of the west facade of "M-INT KOBE" a commercial complex in front of Sannomiya Station in central Kobe, in a prime location that captures attention from the pedestrian deck. Sannomiya Station is one of Hyogo Prefecture's largest terminal stations, serving as a hub for six rail lines, including JR West, Hankyu Railway, Hanshin Electric Railway, the Kobe Municipal Subway, and Kobe New Transit (Port Liner). As a result, it offers the potential to reach a wide range of audiences, including not only residents of the Sannomiya area but also tourists.
LIVE BOARD will continue to create new value for the OOH market through effective, efficient advertising management, and will further promote the realization of advertising distribution that adapts to diverse lifestyles.
*1 Refers to the entire advertising platform operated by LIVE BOARD, including functions such as SSP (Supply Side Platform) and DSP (Demand Side Platform).
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.
*3 Kyushu Railway Company "Top 300 Stations by Passenger Volume (Fiscal Year 2024)"
■Media Information
Media Name : M-INT VISION
Date of connection:Monday, March 23, 2026
Size/Number of sides:H3.84 × W7.68 (m) / 1 side
Location:7-1-1 Kumoi-dori, Chuo-ku, Kobe; M-INT KOBE Facade (in front of the Sannomiya Station South Exit rotary)
Display hours:8:00~23:00(15 hours)
Audio:Yes
Media details
*The following material is for reference only and owned by the media vendor, the prices and information may differ from what Live Board is offering.
■LIVE BOARD inventories across the nation
Currently LIVE BOARD has over 60,200 screens and continues to expand the network with not only its owned and operated, but also aggregating screens from partners across the nation.
Detailed Information