Global Simultaneous Broadcast of "The Matrix Resurrections" Ad Supported by LIVE BOARD and Hivestack

Wins Award at Adweek's 2022 Experiential Awards in New York 
Recognition for Effective Integration of Twitter and OOH


LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, "LIVE BOARD") is proud to announce that a campaign on which LIVE BOARD and Hivestack collaborated with DIVE Networks in Canada to promote the Warner Bros. film "The Matrix Resurrections" won an award at Adweek's 2022 Experiential Awards. The outside-in campaign using the integration of Twitter and OOH won the Ad Award "Best Use of Celebrity in an Experimental Activation" at the awards, which were held in New York in September.

- Adweek official website: here

- Comment from DIVE Networks (on LinkedIn): here

◆ About Adweek

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979 and owned by Shamrock Capital since 2020, Adweek boasts award-winning coverage that reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

◆ About the Award

Award name: "Best Use of Celebrity in an Experiential Activation"

Title: "The Matrix Resurrections"

Contents: Effective integration of Twitter and OOH. The campaign displayed fan tweets on OOH, which was distributed in Times Square in New York City and around the world (including the U.S., Mexico, and Japan). Real time updates of the tweets prompted fans and viewers to take part in the hope that their own tweets would be featured.

These measures were also shared at the "AdverTimes.Days 2022 Autumn" seminar held on Friday, September 16, 2022.
Note: The seminar has already ended

Presentation topic: "Twitter Ads x LIVE BOARD Effectiveness and Potential of On-off Integrated Planning"

At a global OOH industry event held in Toronto, Canada in May 2022, reports on "social amplification" based on integrating social media with DOOH*have been presented by speakers from various countries, which attracted much attention. Did you know that its effectiveness has been reported in Japan as well? In this seminar, we will share the latest situation in the global OOH market and introduce the effectiveness of on-off integrated planning in Japan and its potential for the future through case studies.
*Abbreviation for "Digital Out of Home." Advertising media using digital signage installed on public transportation, outdoor advertising, and in commercial facilities, etc.


Archived distribution was made available from October 7, 2022. Please refer to our website for details.


Case study: The Matrix Resurrections



A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.



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