LIVE BOARD, INC. is pleased to announce that it will take over the business related to the equipment and operation of the digital signage "AKIHABARA UDX BOARD" (formerly Akihabara UDX Vision) installed in Akihabara UDX from NTT ADVERTISING, INC. and will begin operations in September 2025.
　NTT ADVERTISING, INC., the current operator, will cease operations at the end of June. Following a renovation period beginning in July, advertising sales via LIVE BOARD are scheduled to begin in mid-September.

　In addition to the conventional sales method of specifying the distribution period and number of placements, this media will also support sell impressions (VAC) *1 based on the estimated number of people who actually viewed the advertisement, using NTT Docomo's location information data and analysis technology.

　LIVE BOARD will continue to contribute to further market expansion and value creation by improving operational efficiency and maximizing advertising effectiveness in OOH.

*1 This refers to the entire DOOH advertising space (inventory) handled by LIVE BOARD, including its own and other companies'.
*2 LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.

◆Media Information
AKIHABARA UDX BOARD is installed on the wall of the Akihabara UDX Building near Akihabara Station. Akihabara is one of the world's leading electronics districts and a hub for subculture such as anime and idols. The surrounding area is also a business district with many office buildings and corporate headquarters, making it possible to reach a wide range of targets.

Media name：AKIHABARA UDX BOARD
Address: 4-14-1 Sotokanda, Chiyoda-ku
Size: H6,910 x W11,900 (mm)
Display hours：8:00 ‐ 23:00
Audio: Yes
Media inquiries：https://liveboard.co.jp/contact/　


◆About LIVE BOARD, INC.
An operator of a digital OOH ad network that achieves data-driven targeting and effectiveness verification.
LIVE BOARD is the first company in Japan to achieve impression (VAC)-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.

Company Name: LIVE BOARD, INC.
Business Details: DOOH Advertising Distribution Platform Management, DOOH Advertising Media Development, DOOH Advertising Space Sales
Website: https://liveboard.co.jp/en
Media Contact: info_press@liveboard.co.jp


＜Contact information for NTT ADVERTISING, INC.＞
E-mail：press@ntt-ad.co.jp

＜Contact for inquiries regarding this project＞
 E-mail：udx-vision@ntt-ad.co.jp

PressRelease