Let's prepare for changing health conditions due to the spring season! Where are the screens where people with a high "drugstore visit rate" congregate?
The TOP 30 LIVE BOARD outdoor screens in Japan
The Kitasenju SUPER VISION, Tokyo
LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, referred to as "LIVE BOARD") has announced their latest analysis of on-the-go audiences around LIVE BOARD outdoor screens, based on key marketing technologies including NTT DOCOMO's "Audience Intelligence Engine※1" and "docomo data square ™※2." In anticipation of the change of seasons and the narrow season, when a larger number of people are likely to be taking care of their health, we have ranked the screens where people with a high rate of drugstore visits congregate, from amongst approximately 110 outdoor screens covered by the LIVE BOARD network nationwide.
※1 Audience Intelligence Engine is the technology comprising the NTT Group's corevo® AI. corevo® is a registered trademark of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.
※2 docomo data square is a registered trademark of NTT DOCOMO, INC.
◆The Top 30 LIVE BOARD outdoor screens with the highest "drugstore visit rate" has been announced.
・Tokyo's Kitasenju SUPER VISION, the previous No. 1 department store visitation rate winner, has won two awards in a row.
The results of the analysis of the screens that attract people with a high rate of drugstore visits, from amongst approximately 110 outdoor screens nationwide, indicated the following rankings among screens: [No. 1] Kitasenju SUPER VISION, Kitasenju, Tokyo; [No. 2] Adachi Smile Vision, Kitasenju, Tokyo; and [No. 3] Sanei Yoga Building, Yoga, Tokyo. The 1st and 2nd-ranked screens in the vicinity of Kitasenju Station were also ranked 1st and 3rd in the previous ranking of screens with high department store visitation rates, which gives the impression that many Kitasenju residents and visitors "like to go shopping."
Reference release: /en/information/img/2022/10/27/221027newsrelease_en.pdf
◆The TOP 30 are all in the Kanto area
Even though LIVE BOARD media surfaces are concentrated in the Kanto area, there has never been a time when no other areas were included in the TOP 30 rankings. Overall, the survey showed that a high percentage of people in the Kanto area utilize drugstores.
＜Survey overview＞
Target area: Nationwide
Target Audience: Those who have used d-payment or d-points at the following eligible drugstores in the past month
Survey methodology: d-payment and d-point users
Target screens: LIVE BOARD outdoor screens located at approximately 110 locations across the country
(Research conducted by docomo data square™)
Target data period: December, 2022
※Provided by NTT DOCOMO
Referenced Press Release：
・February 21st, 2023 Cherry blossom viewing party season is upon us! Where are the "Happy Drinkers"?
・October 27th, 2022 "Where Are the Frequent Visitors of Department Stores? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens"
・September 13th, 2022 "Where Are the Fashion and Cosmetics Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens"
・August 25th, 2022 "Where Are the Gamers? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens"
・July 21st, 2022 "Where Are the Football Fans? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens"
・January 28th, 2022 "Where Are the Travel Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens"
・May 26th, 2022 "LIVE BOARD Launches "Screen Ranking List" Using Data From "Audience Intelligence Engine" That Analyzes Visitors to LIVE BOARD Outdoor Screen"
◆LIVE BOARD screens across the country
LIVE BOARD currently has more than 23,000 screens, and is continuing to expand its network every day, not only by installing their own new screens, but also by aggregating screens from partners across the country.
URL： liveboard.co.jp/en/screen/
◆About LIVE BOARD, INC.
A digital OOH ad network operator achieving data driven targeting and effectiveness verification
LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.
