The TOP 30 LIVE BOARD outdoor screens in Japan

Ota Building, Tokyo

LIVE BOARD, INC. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jun Sakurai; hereinafter, referred to as "LIVE BOARD") has announced their latest analysis of on-the-go audiences around LIVE BOARD outdoor screens, based on key marketing technologies including NTT DOCOMO's "Audience Intelligence Engine※1" and "docomo data square ™※2." The temperature is gradually rising, and it has become a pleasant season. Finally, it seems like we can spend time without masks this year! That's why we feel like taking a deep breath outdoors. So this time, we ranked the visions that attract outdoor enthusiasts from approximately 110 nationwide outdoor visions targeted by the LIVE BOARD network.

※1 Audience Intelligence Engine is the technology comprising the NTT Group's corevo® AI. corevo® is a registered trademark of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.
※2 docomo data square is a registered trademark of NTT DOCOMO, INC.

◆The Top 30 LIVE BOARD outdoor screens with the highest rate of "outdoor lovers" have been announced.

・No. 1 is "Jimbocho, Tokyo," which is an impressive town for books! In fact, it is a student town with many mountain climbing and ski equipment stores.

The results of the analysis of approximately 110 outdoor visions nationwide that attract outdoor enthusiasts was as follows: [No. 1] Ota Building, Jimbocho, Tokyo; [No. 2] Kyowasyokuhin Building, Shinagawa, Tokyo; and [No. 3] South Avenue, Shinjuku, Tokyo. Jimbocho, Tokyo, which was ranked first, certainly has the strong impression of being a well-known "book town." However, the mountain climbing boom of the 1960s and 1970s, and the ski boom of the 1980s led to the opening of many sporting goods stores along Yasukuni Street, and the vestiges of these two booms appear to have remained strong in the area.

Reference release: https://san-tatsu.jp/towns/77266/

＜Survey overview＞
Target area: Nationwide
Target Audience: Those who have used d-payment or d-points at participating sporting and outdoor goods stores in the past month
Survey methodology: d-payment and d-point users
Target screens: LIVE BOARD outdoor screens located at approximately 110 locations across the country
(Research conducted by docomo data squareTM)
Target data period: January, 2023
※Provided by NTT DOCOMO

Referenced Press Release：
・March 14th, 2023 Let's prepare for changing health conditions due to the spring season! Where are the screens where people with a high "drugstore visit rate" congregate?
・February 21st, 2023 Cherry blossom viewing party season is upon us! Where are the "Happy Drinkers"?
・October 27th, 2022 "Where Are the Frequent Visitors of Department Stores? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・September 13th, 2022　"Where Are the Fashion and Cosmetics Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・August 25th, 2022　"Where Are the Gamers? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・July 21st, 2022　"Where Are the Football Fans? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・January 28th, 2022 "Where Are the Travel Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・May 26th, 2022 "LIVE BOARD Launches "Screen Ranking List" Using Data From "Audience Intelligence Engine" That Analyzes Visitors to LIVE BOARD Outdoor Screen"

◆LIVE BOARD screens across the country

LIVE BOARD currently has more than 26,000 screens, and is continuing to expand its network every day, not only by installing their own new screens, but also by aggregating screens from partners across the country.
URL： liveboard.co.jp/en/screen/

◆About LIVE BOARD, INC.

A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when the patterns of movement of people are prone to change. In addition, by combining big data from Japan's largest carriers with our proprietary network that comprises a wide range of digital OOH throughout Japan, including outdoor, indoor, train, and station OOH ads, we have enabled the delivery of personalized ads such as targeting by gender and age, which was not feasible with conventional OOH.

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