Where are the "highest number of convenience store users"? Top 30 LIVE BOARD Outdoor screens ranking in Japan


Osaka, Osaka AD VISION ,Japan

LIVE BOARD,INC. has announced a new solution that ranks the top 30 LIVE BOARD screens in Japan utilizing NTT DOCOMO's "docomo Sense™(Audience Intelligence Engine)※1"and "docomo data square®※2" and other tools to conduct the analysis. Convenience stores offer a wide variety of items such as food, daily necessities, and stationery, and are conveniently available 24 hours a day, 7 days a week. It is said that there are more than 50,000 convenience stores nationwide, including major chains and local stores in regional areas※3. In 2023, the "retail media" market will be the focus of attention※4 as a trend in domestic and international marketing and digital advertising. LIVE BOARD has ranked the DOOH screens with the highest number of convenience store users in close proximity, from approximately 110 outdoor screens nationwide that are part of the LIVE BOARD network.

※1 Formerly known as the Audience Intelligence Engine. Audience Intelligence Engine is the technology that constitutes the NTT Group's corevo® AI. Corevo® is a registered trademark of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.
※2 docomo data square is a registered trademark of NTT DOCOMO, INC.
※3 Reference: Convenience Store Statistics
※4 Reference: "Retail Media," [November 2011 article ranking] Original research, "Trend Map 2H23," tops the list of paid members' visits!

◆Outdoor screens ranking - Top 30 screens for reaching "highest number of convenience store  users".

All outdoor screens in Osaka, Hokkaido, and Aichi were ranked in the TOP 30.

The result of the analysis of about 110 outdoor screens in Japan, which have the "highest number of convenience store users" in proximity, The top 3 prefectures with the highest number of convenience stores※ were Osaka_Advision (1st), Onarimon_Yamauchi Building (2nd), and Shin-Yokohama_Chitose Kanko Building (3rd). Furthermore, in Osaka, Hokkaido, and Aichi, all of the outdoor screens in each area were ranked in the TOP 30. Other outdoor screens in Hiroshima and Fukuoka were also ranked, indicating that convenience stores are spreading throughout Japan.
※ Reference: Ranking of the number of convenience stores by prefecture and map of national chain power


Survey overview
Target Area: Nationwide
Target respondents: Those who have used d-payment or d-points at a convenience store in the past month.
Conditions: d-payment users or survey respondents
Target screens: LIVE BOARD outdoor screens at approximately 110 locations nationwide
(Survey conducted by docomo data square®)
Data coverage period: September 2023
※Provided by NTT DOCOMO

Referenced Press Releases:
・Dec 19th 2023 Where are the "brand lovers"? Top 30 LIVE BOARD Outdoor screens ranking in Japan
・Nov 15th 2023 Where are the "high cab users"? Top 30 LIVE BOARD Outdoor screens ranking in Japan
・Oct 18th 2023 New research reveals key locations for engaging with "Generation Z". Top 30 LIVE BOARD Outdoor screens ranking in Japan
・Sep 20th 2023 Where screens attract "Business people"? Top 30 LIVE BOARD Outdoor screens ranking in Japan 
・Jul 6th 2023 Announcing the TOP 30 LIVE BOARD outdoor screens in Japan for attracting "Home Appliance Lovers"
・April 13th 2023 No mask! Let's get in touch with nature to breathe fresh air to the fullest. Which vision attracts "outdoor lovers"?
・March 14th, 2023 Let's prepare for changing health conditions due to the spring season! Where are the screens where people with a high "drugstore visit rate" congregate?
・February 21st, 2023 Cherry blossom viewing party season is upon us! Where are the "Happy Drinkers"?
・October 27th, 2022 "Where Are the Frequent Visitors of Department Stores? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・September 13th, 2022 "Where Are the Fashion and Cosmetics Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・August 25th, 2022 "Where Are the Gamers? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・July 21st, 2022 "Where Are the Football Fans? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・January 28th, 2022 "Where Are the Travel Enthusiasts? LIVE BOARD Announces TOP 30 LIVE BOARD Outdoor Screens" 
・May 26th, 2022 "LIVE BOARD Launches "Screen Ranking List" Using Data From "Audience Intelligence Engine" That Analyzes Visitors to LIVE BOARD Outdoor Screen"

◆LIVE BOARD screens across the country

LIVE BOARD currently has more than 26,600 screens, and is continuing to expand its network every day, not only by installing their own new screens, but also by aggregating screens from partners across the country.

◆LIVE BOARD Impressions (VAC) Definition

LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines. Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined. The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.



A digital OOH ad network operator achieving data driven targeting and effectiveness verification

LIVE BOARD is the first company in Japan to achieve impression-based (VAC) advertisement delivery in OOH. We deploy advertisement delivery and billing systems in accordance with actual conditions that are based on the estimated number of viewers "at that time, in that place, and for that specific ad," even during the COVID-19 pandemic, when people's movement patterns are prone to change. In addition, by combining big data from Japan's largest carriers with our own network, which includes a wide range of digital OOH across Japan, including outdoor, indoor, train, and station OOH ads, we have been able to deliver personalized ads, such as targeting by gender and age, that was not possible with traditional OOH.



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